Privacy Policy

Effective Date: December 1, 2025

At Rush Impact (“Rush Impact,” “we,” “our,” or “us”), protecting your privacy and maintaining trust is a core priority. This Privacy Policy explains how we collect, use, process, store, and share information when you access our website or engage our marketing services, including AI-assisted communication support (collectively, the “Services”).

By accessing our website or using our Services, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide

We may collect information you voluntarily provide, including:

  • Contact Information: Name, company name, email address, phone number

  • Business Information: Dealership or business details, campaign inputs, and preferences

  • Communications: Emails, SMS/MMS messages, call metadata, chat transcripts, or support inquiries related to marketing services

  • Marketing Preferences & Consents: Opt-in selections, opt-out requests, consent records, and timestamps

Rush Impact does not collect or store end-user login credentials or consumer account passwords.

B. Information Collected Automatically

When you visit our website, we may automatically collect:

  • Usage Data: Pages viewed, navigation paths, and interaction data

  • Device & Network Data: IP address, browser type, operating system, and device identifiers

  • Cookies & Tracking Technologies: Used for site functionality, security, analytics, and performance

2. How We Use Your Information

We use collected information to:

  • Deliver and manage marketing services

  • Plan, execute, and optimize campaigns

  • Support AI-assisted outreach, follow-up, and engagement

  • Communicate regarding onboarding, services, and support

  • Send marketing communications only where explicit consent is provided

  • Improve website performance and service quality

  • Detect fraud, prevent abuse, and enforce policies

  • Comply with legal and regulatory obligations

3. SMS, Voice & Messaging Consent (TCPA / A2P 10DLC)

When phone numbers are submitted through our website or campaign forms, communications are sent only based on explicit consent selections.

Depending on opt-in choices, communications may include:

  • Marketing messages

  • Non-marketing or transactional messages

  • AI-assisted or automated messages

Important Disclosures

  • Consent is not a condition of purchase

  • Message frequency may vary

  • Message and data rates may apply

  • Opt out at any time by replying STOP

  • Help is available by replying HELP

  • Carriers are not liable for delayed or undelivered messages

Rush Impact maintains consent records, opt-out logs, and audit trails in accordance with carrier and regulatory requirements.

4. AI & Automated Processing Disclosure

Rush Impact uses AI-assisted and automated technologies to support:

  • Messaging workflows

  • Follow-up and engagement

  • Campaign analytics and optimization

You acknowledge that:

  • AI outputs may not be error-free

  • Human oversight remains essential

  • You are responsible for approving and monitoring AI-assisted campaigns

Customer data is not used to train public or third-party AI models.
We do not sell, license, or share customer data for AI training purposes.

5. Sharing of Information (NON-SHARING CLAUSE)

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared only with subcontractors providing essential support services, such as:

  • Cloud hosting

  • Analytics and performance monitoring

  • Message delivery and communication infrastructure

  • Customer support services

All other use cases exclude text messaging originator opt-in data and consent, which will not be shared with any third parties.

Information may also be disclosed if required by law or in connection with a merger, acquisition, or asset sale, with notice provided where legally required.

6. Data Retention

We retain personal data only as long as necessary to:

  • Provide marketing services

  • Meet legal and regulatory obligations

  • Enforce agreements and policies

Deletion requests may be submitted to privacy@rushimpact.com, subject to applicable retention requirements.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete personal data

  • Withdraw consent at any time

  • Opt out of marketing communications

  • Restrict or object to certain processing

California Residents (CCPA / CPRA)

California residents have the right to:

  • Know what personal data is collected

  • Request deletion of personal data

  • Opt out of certain data uses

  • Not be discriminated against for exercising privacy rights

Requests may be submitted to privacy@rushimpact.com.

8. Security

We use industry-standard technical and organizational safeguards, including encryption, access controls, and monitoring.
No system is completely secure, and absolute protection cannot be guaranteed.

9. Third-Party Services

Our Services may involve third-party platforms such as advertising networks, CRMs, analytics tools, or messaging providers.
These third parties operate under their own privacy policies, and Rush Impact is not responsible for their data practices.

10. Children’s Privacy

Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children.

11. International Data Transfers

If you access our Services from outside the United States, you acknowledge that your information may be transferred to and processed in the U.S., where privacy laws may differ.

12. Cookies & Tracking Technologies

We use cookies and similar technologies to operate, secure, and improve our website and Services. Additional details are available in our Cookie Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date. Continued use of the Services constitutes acceptance.

14. Contact Us

Rush Impact
Email: privacy@rushimpact.com

Terms & Conditions:
https://www.rushimpact.com/terms

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